I just got an invitation to attend a party in Milan on April 16 celebrating the launch of Diesel’s new home collection. Too bad I won’t be able to make it. I think I have lunch plans at Potbelly in the Nordstrom building that day. But, as a proud wearer of Diesel jeans (the same pair from like 1995 or something!), I thought other Diesel fans might want to know that the company is jumping on the interiors wagon. OK, now don’t rush into Diesel tomorrow expecting to buy a perfectly distressed premium-denim sofa—they’re starting with linens this fall and will gradually move into furniture, accessories, and lighting, all of which are sure to embody that company’s devastatingly hip je ne sais quoi.
Photo courtesy Diesel