Getting the Picture

Savvy tips on choosing and buying art from one of the city’s top experts

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Patti Gilford in her makeshift art studio
Gilford uses her dining room mostly as an art studio. She inherited the double-pedestal Herman Miller table with the house. The Petal table is by Richard Schultz, the chairs by T.H. Robsjohn-Gibbings, the mobile-like light fixture by Ingo Maurer.

PATTI GILFORD
Art Consultant

A graduate of the Rhode Island School of Design, Gilford has some 30 years of experience as a gallery director and art advisor. She helps develop collections for large and small homes, businesses, and institutions.

Taste in art (then) When I was first out of art school, ’70s minimalism Now Chicago regionalist painting Favorite color Orange First major art purchase Jeanne Dunning piece titled “Head 2” Favorite off-the-radar local exhibit space Co-Prosperity Sphere in Bridgeport Music you’re loving Youssou N’Dour Go-to store for clothes Dovetail in west town Favorite Chicago building The Rookery Favorite restaurant Balsan at the Elysian (I did the art program there—and it’s a great restaurant!) Favorite gallery in The Art Institute The Modern European Art Collection in the Modern Wing One of your favorite exhibitions at the Museum of Contemporary Art The Rudolf Stingel show in 2007 Artist you’d like to have dinner with Chicagoan Theaster Gates, a self-described “sculptor, trickster, and preacher”

Even the most self-assured decorators sometimes freeze when it comes to buying original art—it can be expensive, and it can make or break an interior. Enter the professional art consultant. Patti Gilford is just such a person; she and her team buy, sell, and install art for major corporations and nonprofit organizations, interior designers and architects, and savvy collectors through her firm, Patti Gilford Fine Arts.

Gilford has worked with Jessica Lagrange, John Cannon, Perkins + Will, Kathy Taslitz, and other architects and designers to help their clients start and add to art collections. We recently chatted with her about choosing, buying, and living with art, and how it relates to interior design.

Do you approach art as an investment or as something to enjoy?
There is always a potential for the value of a piece to increase, but it is not a solid reason in and of itself for purchasing a piece. Trust your instinct—go for pieces that you have an intellectual or emotional reaction to that is not easily dismissed. We often recommend artists who have a proven track record, museum shows, and gallery representation, but we keep an open mind to discovering new artists.

Experts always advise to buy what you love. What if I don’t know what I love?
People can’t always articulate what they like. They can articulate “Monet” or “Impressionism,” but some don’t know what that means. People will say, “I really like edgy.” But then we show them something edgy and they are thrown. It’s a lot like interior design, when someone says, “I like contemporary.” What exactly does that mean?

So how do I start?
Look at a lot of pictures. We have a portfolio with a ton of images. Get a gallery guide and hit the streets. There are openings nearly every Friday evening. There are tons of not-for-profits, too.

I hate to ask “What sort of painting will work with my sofa?” But what sort of painting will work with my sofa?
It’s not that we let the materials and colors and finishes of an interior determine the art, but there are a lot of people who just want a really harmonious living environment. They put a lot of thought and consideration into their interior design and they want a work with the right scale, for instance. They want something, depending on their lighting conditions, that they can see. Where it’s sited in their house is important. If a work is behind a sofa and it’s really detailed, there’s a chance you’ll miss something in the viewing of it. We’ll instead site it in a corridor area where you can have a more intimate interaction with it.

 

Photograph: Andreas Larsson

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