Chicago Magazine Demographics

General Demographics
Male
40%
Female
60%
25-54
53%
Employed in a professional/managerial capacity
53%
Graduated 4 years of college or more
76%
Hold post-graduate degree
27%
Average household income
$182,800
Right at Home
Average net worth
$1,471,600
Own a residence
87%
Average value of residence
$647,100
Connected and Tech-Savvy
Have high-speed/broadband cable
47%
Have digital cable
68%
Own a MP3 player (iPod)
34%
Going Places
Avg. number of domestic trips in past year
7
Avg. number of foreign trips in past year    
4
Avg. number of meals dined out in past month  
9
Source: 2005 MRI Subscriber Study

Chicagomag.com visitors closely mirror our upscale readers. The magazine reader demographics above reflect a projected image of our site users.

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