November 21, 2009
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Chicago Magazine Demographics
| General Demographics | |
| Male | 40% |
| Female | 60% |
| 25-54 | 53% |
| Employed in a professional/managerial capacity | 53% |
| Graduated 4 years of college or more | 76% |
| Hold post-graduate degree | 27% |
| Average household income | $182,800 |
| Right at Home | |
| Average net worth | $1,471,600 |
| Own a residence | 87% |
| Average value of residence | $647,100 |
| Connected and Tech-Savvy | |
| Have high-speed/broadband cable | 47% |
| Have digital cable | 68% |
| Own a MP3 player (iPod) | 34% |
| Going Places | |
| Avg. number of domestic trips in past year | 7 |
| Avg. number of foreign trips in past year | 4 |
| Avg. number of meals dined out in past month | 9 |
| Source: 2005 MRI Subscriber Study | |
Chicagomag.com visitors closely mirror our upscale readers. The magazine reader demographics above reflect a projected image of our site users.
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