| Print Reader | |
| Male |
39%
|
| Female |
61%
|
| 25-54 |
42%
|
| Employed in a professional/managerial capacity |
49%
|
| Graduated 4 years of college or more |
76%
|
| Post-graduate study or degree |
35%
|
| Average household income |
$255,500
|
| Average net worth |
$1,518,800
|
| Own a residence |
85%
|
| Average value of residence |
$548,200
|
| Source: Ipsos Mendelsohn 2011 Subscriber Study | |
| Online User | |
| Male |
53%
|
| Female |
47%
|
| 25-34 |
22%
|
| 35-44 |
21%
|
| 45-54 |
21%
|
| Graduated a four-year college or more |
84%
|
| Post-graduate study or degree |
44%
|
| Own a home |
71%
|
| Median household income |
$112,000
|
| Married |
47%
|
| Single |
42%
|
| Partnered |
11%
|
| Source: April 2011 Chicagomag.com Registered User Survey. Data represents information for users who visit Chicagomag.com at least once a month. | |
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