Obama’s spending spree

Barack Obama’s presidential campaign collected more cash than any other candidate in U.S. history—an eye-popping $742 million. It spent all but $30 million of it. But where did it all go? Here’s an accounting.

Administrative

Salaries and benefits
$49,974,707
Travel1
$44,650,151
Postage/shipping
$15,736,248
Rent/utilities
$10,808,852
Supplies, equipment, furniture2
$4,855,293
Administrative consultants
$676,161
Food/meetings3 4
$437,144
Misc. administrative
$16,564,691

1. Air Charter private jets $26.8 million
2. CDW $774,000
3. Carnivale Latin restaurant $12,100
4. Applebee’s $169

 

Campaign Expenses

Polling/Surveys/Research
$24,018,564
Campaign events
$20,261,145
Materials
$5,530,759
Political consultants
$2,200,513
Campaign direct mail
$110,000
GOTV (Get Out the Vote)
$65,760
Misc. campaign
$420,314

 

Media

Broadcast media
$308,964,991
Print media
$15,355,720
Internet media5
$14,037,426
Media consultants
$214,001
Misc. media
$1,237,317

5. Facebook $483,649

 

Contributions

Parties (fed & non-federal)
$25,526,757
Contribution refunds
$3,839,849
Candidates (fed & non-federal)
$3,985
Committees (fed & non-federal)
$2,615

 

Fund-Raising

Fund direct mail/telemarketing
$24,800,068
Fundraising consultants
$1,065,287
Fundraising events
$162,930
Misc. fundraising
$1,483,939

 

Other

Charitable donations6 7
$122,455
Federal transfers
$7,002
Uncoded/unknown transfers
$671,699

6. Natl. Czech & Slovak Museum, Cedar Rapids, Iowa $500
7. Y-Me Natl. Breast Cancer Organization $52,600

 

Source: The Center for Responsive Politics

Photograph: AP Photo/Jack Dempsey

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