Forever Silver by Erwin Pearl
520 N. Michigan Ave.
An offspring of the established jeweler, this store aims to please the 20- and 30-something crowd with everything from simple $75 hoops to sterling silver graduated tennis necklace ($615). The trendy pink, white, green peridot, or yellow canary cubic zirconia rings ($145-$300) are especially cool.
Neighborhood: Magnificent Mile/Gold Coast
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