2322 N. Clark St.
Chicago
773-248-0400
Never underestimate the spending power of the Millennials. The two-floor teen and tween store runs the gamut from casual wear and denim to special-occasion dresses and suits for boys and girls age 8 to 18, all age-appropriate.Find back-to-school casual tops for boys and girls, hoodies, and seven denim lines, of which only two (Genetic and Chip & Pepper) are more than $100 a pair. There's also a 30-foot-long graffiti bar, where kids can customize tees, hoodies, shorts, sweats and hats with more than 300 original and vintage transfer decals. The shop also carries special-occasion apparel for boys and girls, ideal for graduations, school dances, and bar and bat mitzvahs, in prices ranging from $75 to $750. For boys, find suits, shirts, and ties from Hickey Freeman, Ike Behar, and Hart Schaffner Marx. For girls, there are dresses from Shoshanna, Yoana Baraschi (the former lead designer for Betsey Johnson), Chloé and Reese, and Ali Ro, as well as custom-made options from Michelle Rahn, a bridal designer, who will whip up any dress a young girl desires. About half of the brands are stocked in women's sizes to fit older girls. Other bonuses? The dressing rooms have big-screen televisions and a stage, and there are two video screens with Xbox games to entertain bored siblings.