The viral marketing geniuses from locally-owned online T-shirt purveyor Threadless.com opened a bricks-and-mortar location as an offshoot of their popular and unique business model. The company holds an ongoing T-shirt design competition where designers submit and consumers vote. On average, seven new styles and four to five reprints are released every week in limited quantities. When appropriate, designs are transformed into onesies and toddler sizes, and primarily housed at this kids’ location.