After 45 years, Clinique has tweaked the formula for its Dramatically Different Moisturizing Lotion—and now it’s better than ever.
By Lynn Okura Bey
Published July 18, 2013
As a teenager, this yellow moisturizer was my first “big girl” skincare product—purchased from the mall department store counter and everything.
So I was surprised to learn that Clinique was changing the formula of a lotion that has stood the test of time for 45 years—a big risk, considering nothing irks consumers more than changing a well-loved product. Knowing this, Clinique’s team spent six and a half years tweaking the new Dramatically Different Moisturizing Lotion+ to get it right.
The new version is essentially the same, but with a few new ingredients to help increase the skin’s barrier strength: including hyaluronic acid, a naturally occurring substance in the body that has quickly become the crème de la crème of skincare.
So much so, that you may have heard of the new snail facial that’s all the rage in Tokyo right now—all because snail slime is rich in hyaluronic acid.
But it you prefer your skincare slug-free, stick with the yellow bottle.