There’s a Reason Why Urban Decay’s Naked Palette Has a Cult-Like Following

The shades in this eye shadow line belong among the cult classics of cosmetics.

Photograph: Courtesy of Urban Decay

When it comes to cosmetics, everyone’s a critic. Only a handful of products are universally loved: NARS blush in Orgasm, Smith’s Rosebud Salve, Crème de la Mer moisturizer—your typical cult classics.

If there were an official list, I’d add the Naked Palette by Urban Decay. I finally caved and bought one, and I have no regrets. Every shade is completely wearable, with shades ranging from soft bisque to golden bronze to smoky grey.

The popularity of this palette prompted Nars to release a sequel last year, but the Naked2 is not a direct improvement on the original: Those with warm skin tones will probably prefer the original, while cool skin tones generally gravitate towards the latter.

If you’re not willing to commit to a $50 palette, start with the shade Half Baked, $18. The shimmery, golden shadow is the only color to make it into both palettes.

$50 at urbandecay.com

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