Uniqlo certainly knows how to build a buzz. The Japanese fashion retailer has been expanding its U.S. market in recent years, opening a whopping 21 stores on the East and West coasts – leaving the Midwest noticeably bare. Today, the brand officially announced via Twitter that it’s coming to Chicago.
Uniqlo’s highly anticipated Midwest store will open at 830 North Michigan Avenue in the fall of 2015. It will be the retailer’s second largest store in the country, following its 89,000 square foot New York 5th Avenue flagship.
Like Sweden’s H&M or Britain’s Topshop, Uniqlo is Japan’s version of affordable fashion. The line is filled with basics (jeans from $39.90, cotton t-shirts from $12.90, down jackets from $49.90) for women, men, kids and babies. Unlike its fast-fashion competitors, Uniqlo focuses less on trends and more on its own aesthetic: clean lines, a minimalist design and quality fabrics – like silk, cashmere and Supima cotton – that come in every color of the rainbow.
In addition to everyday staples, Uniqlo mixes things up from time to time with a good collaboration. The store has created limited-edition collections with designers like Jil Sander, Jonathan Adler and recently, Pharrell Williams.