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Jodi Vevoda

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Jodi Vevoda, 49
Vice president of advertising sales for USA Today
Lives in: Lake View
Backstory: As a student at Washington State University, Vevoda planned on a career in interior design, but a few early jobs in the corporate world put her on a different path that eventually led to her current gig overseeing $100 million in ad revenue for the most widely circulated newspaper in the United States. “Design has become more of a personal passion,” she says, shortly before describing the way she designed and oversaw the gut rehab of her last two homes, including the construction of a yoga studio in each. Vevoda practices yoga with a group of friends and a private instructor several times a week at 6 a.m.
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What is your necessary extravagance?
Collecting art. There are a couple of artists I absolutely love: Julie Heffernan, Anne Siems, and Kevin Sloan.

Favorite TV show?
Grey’s Anatomy.

Favorite magazine?
Western Interiors and Design.

Favorite Web site?

What CD is in heavy rotation right now?
Ottmar Liebert, a flamenco guitarist.

Item of clothing you wouldn’t be caught dead wearing?
Tennis shoes with a suit. I would rather endure the uncomfortable distance by foot, with the outfit’s appropriate shoes, even if I had blisters on every toe.

Item of clothing you can’t throw away?
A plaid cotton bathrobe that belonged to my father.

How do you order your steak?
Medium rare.

What’s your drink?
Wine, red and white.

Use two words to describe yourself in high school.
“Natural leader.”

When it comes to dates, what’s your secret weapon?
Talking about world cuisine, cooking, dining, and entertaining.

What song would you sing if you were forced to do karaoke?
“I Got You, Babe” by Sonny and Cher or “(I Can’t Get No) Satisfaction” by the Rolling Stones.


Deep dish or thin crust?
Thin crust.

Describe your exercise routine
Yoga at least five days a week, sometimes seven.

Favorite time of day?
Evening, after work. It’s the most peaceful time of day for me.

Morning person or night owl?
Night owl.

How much do you tip?
20 percent.

Favorite bar in Chicago?
The bar at NoMI in the Park Hyatt.

I own too many . . .
Articles of clothing.

What color is your bathroom?
Onyx that looks like marble with a soft yellowy gold veining.

Bad habit you wish you could break?
Going to bed too late.

Ever been skinny-dipping?

How often?
Several times. But not recently.

I could not date someone who . . .

Cubs or White Sox?

My idea of a perfect vacation is . . .
Living in an old villa, either in Tuscany, Italy, or Provence, France, and falling into the lifestyle for a bit.

What’s on your nightstand right now?
The Da Vinci Code, The Kite Runner, my reading glasses, and a glass of water.

Last movie you LOVED?
The English Patient.

Favorite meal?
Pasta with spinach, smoked chicken, smoked mozzarella, sun-dried tomatoes, Kalamata olives, pine nuts, and olive oil spiced up a bit with garlic and dried red pepper.

If you could have dinner with three living people, who would they be?
Barbara Walters, Jack Nicholson, and Albert Brooks.

What’s a fun fact about you?
I have a killer memory.

Guilty pleasure?
Ice cream.

How much was your last haircut?
$190 for cut and color.

At which store would you max out your credit card?
Neiman Marcus.

I can’t stand people who . . .

What do you do when you’re bored?

If money were no object, I’d go back to school and become a . . .

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