Step aside, Goop. Anthropologie, the 26-year-old neo-bohemian brand, is putting its own imprimatur on the buzziest topic in beauty: holistic health. At Wellness by Anthropologie (111 E. Chicago Ave.), a 1,000-square-foot niche carved out of the chain’s Mag Mile–adjacent boutique, look for hard-to-find self-care products and prettier versions of drugstore staples. The goal is to provide a one-stop shop for the woman on a quest “to easily incorporate healthy practices into her everyday life,” says Catherine Moellering, general manager of the retailer’s beauty department. Pop by to test-drive lotions, potions, and unusual tools (facial rollers, love spell kits, a yoga mat that spirals closed like a ’90s snap bracelet) and see for yourself whether beauty truly is only skin-deep — or if an $80 gem-studded water bottle is the key to an inner glow.
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2 months ago