Can an Algorithm Generate the Perfect Gift?
A new website founded by two sisters (one is a Chicago-based Kellogg grad) may be able to turn husbands into heroes this gift-giving season. Heirlumé is an e-commerce site that generates fine jewelry gift recommendations based on personal style and lifestyle preferences.
How it works: The gifter first answers a handful of questions about the giftee. Next, an algorithm narrows the options down to nine present-worthy baubles selected just for her (or him). The gifter can even poll the giftee’s friends and family, asking them to vote for their favorites, and further eliminating any guesswork.
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The Best of the Rest
The first Thursday of the month, the 20 stores that comprise the Lincoln Park Merchant’s Association keep their doors open until 9 p.m. (two additional hours) and offer up extra incentives to shop. Here’s what some of the shops have planned for November 7:
- Contemporary women’s boutique Shop 857 (857 W. Armitage Ave., 773-525-1180, shop857.com) marks new fall styles down 15 percent.
- At women’s clothing spot Piper Boutique (2136 N. Halsted St., 773-697-8365, piperboutique.com), your first item is 10 percent off, second is 20 percent off, and third is—wait for it—30 percent off.
- Purchase any jacket at Barbour (2042 N Halsted St., 773-360-7894, barbour.com) and you’ll be entered to win a second one.
- Fair trade home goods store Ten Thousand Villages (804 W. Armitage Ave., 773-327-6453, tenthousandvillages.com) offers 20 percent off any single item in the store.
The annual Jayson Home Warehouse Sale (701 N. Albany Ave., 773-248-8180) runs Friday through Sunday, from 10 a.m. to 5 p.m. each day. Furniture, lighting, rugs, holiday décor, and more are marked 50 to 90 percent off.
During November, three of the five collections in the showroom of Chicago-based designer SWABY (2459 W. Augusta Blvd., 773-276-7645) are 50 percent off. Book an appointment to shop the edgy women’s duds.
On Friday, Luxaby Baby & Child (59 E. Oak St., 312-280-7905, luxabybaby.com) hosts a trunk show with Little Gloriana, a specialty clothing line that makes matching getups for girls and their dolls. Check it out from from 10 a.m. to 6 p.m.
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