Lilly Pulitzer, the brand that offers resort wear with enough color to make a flamingo look drab, is opening its first local outpost. Set to debut later this month at Oakbrook Center (100 Oakbrook Center, Oak Brook, oakbrookcenter.com), the company’s new store will have a peppy interior with a hand-painted design featuring mermaids hiding in ocean waves. There will also be a dressing room with a “Chicago” theme and an area for kids’ merchandise called “Little Lilly.”
Opening stock will include shifts, maxi dresses, shorts, scarves, and tote bags from the Resort Fall 2015 collection. As always, expect colors and prints galore. Jane Paradis, vice president of marketing and creative communications for the brand, says, “We love the bright colors, hidden motifs, and the conversations that [prints] create.” Patterns display everything from pink zebra stripes to hidden alligators and green parrots.
Though the tropical-feeling items can, of course, be worn in Chicago, the target customer is vacation-bound. As Paradis puts it: “We know our Chicago-area consumer tends to visit our stores on the west coast of Florida, and we’re ready to offer her the Lilly she loves before she packs her suitcase for that trip.”
4 weeks ago