Paris is Chicago’s glamorous older sister city, so when the high-end, fairytale-chic jewelry house Les Néréides began planning their U.S. expansion, it only made sense to float, fairy wings aflutter, toward the Windy City. And now they’ve arrived. On May 11, Les Néréides will open the doors of their very first U.S. store, located in Block 37 right next to the far more prosaic Sephora.

The line was founded in 1980 by real-life couple Pascale and Enzo Amaddeo, and quickly became famous for its imaginative, quirky details pulled from nature, fairy tales, sea creatures, and the ballet (to name a few influences). The bijoux are handmade and hand-painted by expert artisans, and frequently include fresh water pearls, “bohemian crystals,” and handmade glass, along with the usual jewelry culprits such as brass and semi-precious stones. Today, the brand is distributed through 45 standalone stores in over 31 countries, but until now, it hasn’t made the leap to American markets.

Les Néréides says that their Chicago store will be as fanciful as their gems, full of  vintage furniture and “charming paintings,” though the precise design details remain to be seen. You’ll be able to shop a large variety of the Les Néréides gems in-store, of course, from rings to necklaces to charms to brooches. The store will also stock non-jewelry wares, such as fragrances and candles. Prices range from $60 to over $300.

Stop by Block 37 at 108 North State Street on May 11 to see the magic for yourself, or visit