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Old Town Gets a Free-Spirited New Bridal Shop

Plus, Ikram Goldman profile, a sale at Elements, and more

Bridal gowns at Lovely   Photo: Courtesy of Ivy & Aster (l.) and Limor Rosen

This Week’s Top Story

There are few figures in high fashion who part the seas at Paris boutiques the way Ikram Goldman does. And she’s—gasp—from Chicago, not a fashion “capital” like Milan or New York. This month, Chicago profiles the owner of the world-renowned lacquer-red Huron Street boutique, a woman who singlehandedly made our city a must-go destination in the fashion world.

“When people ask the best stores in the world, it’s Colette [in Paris], it’s 10 Corso Como [in Milan], and Ikram,” Paper magazine editorial director Mickey Boardman says. Follow the bombastic, big-hearted doyenne from her store’s raucous 15-year anniversary party, to Paris boutiques where store reps fawn before her, and back: “Ikram Goldman Rules the World.”


Lovely (lovelybride.com) will open its first Chicago store at 1657 North Wells in October. With 10 national locations, the chain operates as a franchise—so the Chicago outpost, owned by former corporate marketing pro Heather Hyman, will have unique characteristics.

“The Chicago Lovely store really embodies the [city’s] vibe,” says Hyman. “We are both modern and classic, with a touch of Midwestern charm.” She also hints at treats on the boutique’s menu: “It wouldn’t be a Chicago Lovely if doughnuts weren’t involved.”

The shop stocks a selection of gowns from indie labels such as Limor Rosen, Divine, and Ivy & Aster. “We feel so lucky that our brides are adventurous with their bridal style and aren’t afraid to be non-traditional,” Hyman says. “Our designers really embrace the indie spirit, but keep the gowns feminine and timeless.” Gowns at Lovely are marked with Bohemian-style touches—think crocheted lace—and Hyman adds that a “sexier vibe” is trending among Lovely’s free-spirited vibes. “Low backs are here to stay!”

Top Sale This Week

At Elements (741 N. Wells St., elementschicago.com), select accessories are on sale. Items include a star necklace in champagne diamonds (reduced from $1,450 to $1,087) and a leather and ridged-chain bracelet (reduced from $550 to $275).


Love Emme (loveemme.com) a gift site specializing in apparel and accessories, will host a grand opening for its pop-up shop at 1529 West Armitage Avenue on October 1. Running from 4 to 9 p.m., the event will offer cocktails, catered snacks, and specialty gifts with purchase.

Health and Beauty

Aligned Modern Health (215 W. Superior St., alignedmodernhealth.com) has opened a new location in River North. Housed in a former gallery, the airy, chandelier-studded space offers acupuncture, chiropractic services, and counseling in functional medicine and clinical nutrition.

Spa@TheWit (201 N. State St., thewithotel.com) is raising breast cancer awareness in October with special “pink” services. The limited-time treatments include a 50-minute massage, a body treatment and a manicure/pedicure; 10 percent of each service’s cost will be donated to the Lynn Sage Foundation.

Retail News of the Week

  • Local designer Sky Cubacub specializes in “gender-affirming” garments. Read more.
  • The styling service Trunk Club has added a $25 “try-on” fee. Read more.
  • Merz Apothecary now offers delivery service on its beauty items through Amazon’s Prime. Read more.


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