Crate & Barrel’s 3D Designer

We tested out (and love) Crate & Barrel’s new 3D Designer…

Being as how I’m the editor of a shelter magazine, you’d think I’d be a visual person. You’d be wrong. Horribly wrong. In meetings, when people verbally sketch out ideas, I tune out like the Santa’s Little Helper in The Simpsons when the adults speak. I need to see things. That’s why I was so excited to test drive Crate & Barrel’s new 3D Designer last week (it debuts in stores today). I provided a few photos of my living room, along with the floor-to-ceiling height, and voila!— the software turned my room into a 3D model that could be filled with Crate’s furnishings and décor. (I’ve always wondered what curtains would look like in that room—now I know!) Along with a sales associate who walked me through the program, we selected a nice couch to replace mine, and changed the color several times before deciding on the best one. It was fun to see how a light-colored rug would change the room. You could choose to replace everything in your room or just a few items. It’s easy and fast to work with the program. The items we choose from Crate’s inventory are not exactly the ones I would choose–we were just playing around—but it’s obvious this is an excellent tool. The application, which recently won a Moxie Award for Best Corporate Digital Innovation, is available at all Crate & Barrel stores and will be online this fall and added to the store’s iPad app early next year. Picture that!



Submit your comment

Comments are moderated. We review them in an effort to remove foul language, commercial messages, abuse, and irrelevancies.

Note: To serve its readers better, Chicago has migrated its comments to Disqus, a popular commenting platform. Please feel free to contact us with any feedback.