Have you been to the BoConcept website lately? The Danish design company just released some really fun products, but first, I just have to point out their new irreverent marketing campaign—right on the homepage, the words “no limits in small spaces,” stamped across a photo of what looks very much like a jail cell, decked out in (what else?) BoConcept furniture. I’m not kidding. A little shocking, but if you’ve ever felt confined in your own small space, it’s also pretty amusing. So to deck out your own personal slammer, may we suggest, the Bristol pendant ($249), some nice metal candleholders (starting at $19 each), and to hold those chic orange jumpsuits, a multi-colored clothes-hanger set ($35). Guilty as charged.

—GINA BAZER

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Sentenced to a Life of Aesthetics

 

Have you been to the BoConcept website lately? The Danish design company just released some really fun products, but first, I just have to point out their new irreverent marketing campaign—right on the homepage, the words “no limits in small spaces,” stamped across a photo of what looks very much like a jail cell, decked out in (what else?) BoConcept furniture. I’m not kidding. A little shocking, but if you’ve ever felt confined in your own small space, it’s also pretty amusing. So to deck out your own personal slammer, may we suggest, the Bristol pendant ($249), some nice metal candleholders (starting at $19 each), and to hold those chic orange jumpsuits, a multi-colored clothes-hanger set ($35). Guilty as charged.

Have you been to the BoConcept website lately? The Danish design company just released some really fun products, but first, I just have to point out their new irreverent marketing campaign—right on the homepage, the words “no limits in small spaces,” stamped across a photo of what looks very much like a jail cell, decked out in (what else?) BoConcept furniture. I’m not kidding. A little shocking, but if you’ve ever felt confined in your own small space, it’s also pretty amusing. So to deck out your own personal slammer, may we suggest, the Bristol pendant ($249), some nice metal candleholders (starting at $19 each), and to hold those chic orange jumpsuits, a multi-colored clothes-hanger set ($35). Guilty as charged.

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