Kenneth Ludwig of Studio KL Talks About Shopping for Design

GONE PUBLIC: A to-the-trade showroom takes to the street—almost

Ludwig’s Julia chair
Ludwig’s Julia chair  

 

THE OWNER: Kenneth Ludwig, who has operated a showroom at the Merchandise Mart since 2000. THE SPACE: Studio KL, 444 N. Orleans St., 4th floor, 312-467-0530. THE STORY: After years of repping others, Ludwig recently launched Portfolio Kenneth Ludwig, a furniture line of 20 pieces, and decided he needed a place besides his Mart showroom so that these beauties would be more accessible to the public. BIG NAME ROOMATES: Along with his own collection, Ludwig carries (exclusively in Chicago) Lilly Pulitzer. Calvin Klein is on the horizon. TRANSITIONAL STYLE: The Lilly Pulitzer pieces are a tad Palm Beach but still Chicago appropriate. As for the Portfolio line, it’s all about the Midwest—Ludwig designed it to fit his hometown. ADVICE TO SHOPPERS: “Retail customers tend to bring fabric swatches, describe their room by waving their hands, and ask for an opinion on how to decorate their house. I suggest bringing floor plans and pictures of your space and having a description of your aesthetic ready. Respect that not every store designer will know your style right off the bat.”

Share

Advertisement

Submit your comment

Comments are moderated. We review them in an effort to remove foul language, commercial messages, abuse, and irrelevancies.