Up to the Plate

You may know that The Closer, when he's not Closing, reviews restaurants. People constantly ask him, "Man, how do I do that?" His answer: Eat like a maniac, and write like you mean it. Oh, and make sure you're in the right place at the right time.


Watch "The Lonely Critic," Ruby's bubble-gum pop ode to "the life."


Dining critics do not spring fully formed from the head of Zeus; we're mere mortals—sociologists, teachers, landlords, stay-at-home parents. I, for example, grew up thinking the taco salad at Chi-Chi's was pretty fancy, and no one disabused me of that idea at home, where we ate fried chicken, flank steak, and maybe eight other dishes my entire childhood.


One summer, my mom, bored with cooking for a bunch of meat-and-potatoes males—and sick of doing all the work—imposed a rule: Every week, one of her three sons would shop for, and cook, dinner. I boiled hot dogs, and I microwaved the buns. Comparatively, this made me the Ducasse of the house: Kenn poured shredded mozzarella and Ragú on rolls and called them Italian grinders; David attempted some kind of barbecued beef, which nearly burned the kitchen down, and then we went to Arby's. That was the end of the cooking experiment.

When I moved to Chicago, my palate hadn't evolved much. Far-fetched dreams of becoming an entertainment reporter for the Trib meant I wasn't terribly interested in food: My cooking repertoire was nachos and pasta. Frozen egg rolls, if I felt like ethnic food.

Two weeks after my arrival, I snagged a job interview with Chicago's dining editor, Penny Pollack, who had been passed my résumé the day her assistant announced she was leaving. "Do you know anything about food?" Penny asked at the interview. (No.) "Do you know anything about Chicago?" (No, ma'am.) "OK, so what do you bring to the table?" My journalism degree, I said, gave me a writing and editing background. "You know," she said, "it's easier to teach a writer about food than it is to teach a foodie how to write." I nodded. She could have been the diving editor for all I understood.

A week later, I was sitting at a desk, tugging on my $6 tie and fact-checking the dining listings for this publication:

ME: Are you still open Tuesday through Saturday?
LINCOLN PARK BISTRO MANAGER: Yes.
ME: Do you still have private dining for 10 to 125 people?
LPBM: Yes.
ME: And Edith Piaf performs there?
LPBM: Yes. Wait. What?
ME: Edith Piaf. It says in the listing: "Edith Piaf warbles old torch songs to sophisticated diners nibbling baguettes and sipping French varietals."
LPBM: Um. Edith Piaf is dead.
ME:
Oh. I'm sorry. Were the two of you close?

After three years of calls like this, Penny asked if I wanted to try reviewing a restaurant: Rainforest Cafe. I jumped at the chance. The food was terrible, but it was the first time I'd actually taken a moment to think about what things tasted like. Once I slowed down and started rolling a Rumble in the Jungle Turkey Wrap around on my tongue and trying to describe it, everything opened up. I turned in extensive notes on the meal, as though I'd been to Everest.

That's when I began fooling around in the kitchen. I interviewed chefs and read Gourmet on the el. I tried to memorize the entire Food Lover's Companion. Penny, sensing she was on to something, kept doling out assignments. The more I ate, the more I learned, and the more I learned, the more I ate. The only way I could describe my growth is this: If you try enough French onion soups in a row and you don't start to know what a good French onion soup tastes like, you're not paying attention. Next thing you know, you're sitting at Arun's, bloviating to friends and into a hidden tape recorder about the amount of cumin in the Mussaman beef curry.

I am a dining critic. It took more than a decade to get to the point where I could say that and really believe it. And I couldn't go back to the taco salad even if I wanted to. Chi-Chi's went bankrupt in 2003.

 

Video: Jeff Ruby and Sarah Abella
Illustration: Kim Rosen

 

Comments are moderated. We review them in an effort to remove foul language, commercial messages, and irrelevancies.

Reader Comments: 
OLD TO NEW | New to old
Apr 11, 2008 07:51 pm
 Posted by  Anonymous

Who cares about the song, that baby is darn cute! Just kidding. Love the video. The writing's not half bad either. Your Cincinnati fans know who the *real* Jeff Ruby is!

Apr 11, 2008 11:06 pm
 Posted by  Anonymous

Do not undersell your nachos!

Apr 12, 2008 01:20 am
 Posted by  Anonymous

I miss Chi-Chi's. And you and P.Pollack.
-DP

Apr 12, 2008 01:27 am
 Posted by  Anonymous

That baby is ridiculously cute!!!!!!!!!!!!!!!

Apr 12, 2008 08:03 am
 Posted by  Anonymous

That baby is so adorable that he must have great genes! Could the "Lonely Critic" be lonely because he eats too much garlic? Cumin doesn't help, and the curry turns his tongue yellow. Oy. Kudos from the Land of Enchantment. Red or Green?

Apr 12, 2008 08:06 am
 Posted by  Anonymous

Very Lou Reed-esque. You even make the half-hearted attempt to sing on the last line.

Apr 13, 2008 08:24 am
 Posted by  Anonymous

In the spirit of Dylan and the late INXS lead Michael Hutchence, a job well done.
Honored to have played a small part in your hilarious sendup to our crazy world.

Lonely Food Reporter,

Steve Dolinsky

Apr 14, 2008 11:28 am
 Posted by  Anonymous

Super creative video and a great way to show off that scrumptiuous baby! I especially liked the "scooped by Steve Dolinsky line". Steve's wife

Apr 14, 2008 01:01 pm
 Posted by  Anonymous

I remember your gourmet Burrito King days in college, Ruby. You've come a looooong way.

What a sparkly cupcake of a baby!

Apr 14, 2008 05:41 pm
 Posted by  Anonymous

The baby IS cute, but no critic yet

he (or she) is eating everything on the tray!

Loved the video, but what chef are we talking about
with the sharp knives?

Apr 14, 2008 05:59 pm
 Posted by  Anonymous

I have my suspicions about which chef the song refers to, but I cannot possibly besmirch that chef's name here.

I plan to besmirch that chef's name in a more besmirchable forum elsewhere, like to my friends privately.

p.s. Good video, good song. Who doesn't like a kid wearing a London Calling shirt?

Apr 15, 2008 10:48 pm
 Posted by  Anonymous

ok - kid is cute.

lyrics - very funny. worth listening to more than once. can't get it out of my head. still would rather have your job than mine.

Apr 16, 2008 05:36 am
 Posted by  Anonymous

Agree with prior post, Ruby's nachos are epic. If memory serves, they included both white and orange cheese.

Congrats on Pancake Ultimatum, looking forward to future tracks with other collaborators. Perhaps Zip Strip Chiclets is next?

AD

Apr 16, 2008 02:21 pm
 Posted by  Anonymous

As a former fact-checker of restaurant listings for Chicago magazine, myself, I LOVE your dialogue with the Lincoln Park Bistro manager. Just multiply that kind of thing by what, 10,000 times?
...Except, ummm, for the Edith Piaf thing ;-).

David King

Apr 16, 2008 03:54 pm
 Posted by  Anonymous

Loved the video, loved the song, loved the Steve Dolinsky mention (Hi Steve!) -- but watch out, because your kid is so incredibly cute that we're tempted to kidnap the li'l critic-in-training on our next visit to Chicago....

Cheers from NYC,
Karen Page & Andrew Dornenburg
www.becomingachef.com

Apr 16, 2008 06:47 pm
 Posted by  Louisa C.

Jeff, Chi-Chi's Taco Salads live on overseas! If you ever get the craving in Kuwait City, you're in luck. I actually went to one in Paris years ago, but they've all since closed in France. Go figure.

May 1, 2008 04:09 pm
 Posted by  Anonymous

Read about this in the Trib - very cool.

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