Wonder! Opens in Deerfield

SHOPPER: The 135,000-square-foot store offers infant and children’s clothing, toys, furniture, and accessories

A dress, toy, and crib from Wonder!

Whenever Shane Christensen, a Lake Forest venture capitalist, went shopping for his kids—a mission that usually meant going to one store for clothes and another for toys, for example—he often asked himself: Why isn’t this as fun as going to Bass Pro Shops or other specialty megastores?

“If anything should be an amazing retail experience, it should be shopping with and for your kids,” he says. “Children’s retail was falling flat.”

On October 29, Christensen opens Wonder!, a 135,000-square-foot store in Deerfield designed to be a one-stop shop for everything a child needs from birth to age seven—including furniture (such as the Monte Design Group bassinet, $395, left), strollers, toys, clothing, accessories, and diapers.

While big-box in its scale and selection (close to 150 stroller models are available), Wonder! will offer brands often found at boutiques—such as toys by Jellycat and Educo (including the rattle, $20, left), clothes from Toobydoo and Joah Love (such as the dress, $58, left), and boots by Emu and Hunter.

The store will serve light meals in its café and has 20,000 square feet of private party space and classrooms, where parents can drop kids off for yoga, art, cooking, dance, and music sessions while they shop. The paid classes were conceived as a customer-service draw for parents as much as a diversion for children: “The key for us is to have moms and dads walk in here and love it,” Christensen says.

GO 250 S. Waukegan Rd., Deerfield; 224-330-6400, shopwonder.com

 

Photography: Courtesy of vendors

Share

Advertisement

comments
3 years ago
Posted by sallymixon

I love the Printapons website. It is so convenient and easy to use. It's coupons are great and there are sooo many. 5 stars all the way.

3 years ago
Posted by Circus

This store did not open and will not ever open!

3 years ago
Posted by Elizabeth Riley (Chicago magazine)

Hi Circus! Thanks for the tip about Wonder!'s delayed opening. We've been in contact with the PR rep and she says the store is opening October 29th.

2 years ago
Posted by jaime

I cannot believe this guy lives in a million dollar home when he screwed so many small business's to get his store open and then to not pay them shame shame on this guy i hope he goes to jail for fruad and does not have the luxury of filing banckrupt-
he knew when he opened that he owed money to many many yet he opened anyway
he screwed many many people

Submit your comment