In this age of bandwagoning, a “W” flag could cost you $30, or you could simply hop on a flight to Los Angeles on American Airlines to swipe one of their new headrest covers.
But considering the Cubs’ lovable, er, personas, some are seeing the North Siders’ historic season as a way to raise awareness—and money—for worthy causes. Of course, there’s always the Cubs 5K Charity Run or Kerry Wood’s Pitch-In program, but two newer initiatives stand out as playoff fever sweeps the city.
For instance, when the Cubs signed closer Aroldis Chapman (who served a suspension earlier this season for violating the league’s domestic violence policy), fan Caitlin Swieca led a movement to donate $10 to a local domestic violence organization every time he got a save. Chapman already has three saves this postseason. Plenty of other fans have joined in, using the hashtag #pitchin4dv to show their support.
The movement has raised almost $18,000 for Domestic Violence Legal Clinic.
And now sports journalist Julie DiCaro is encouraging fans to beat the Curse of the You-Know-What by supporting Heifer International’s campaign to “End the Curse. End Poverty.”
Sounds like a steep hill to climb, but Heifer’s whole premise is that Cubs fans can make a goat a hero by "donat[ing] a goat and its nutrient-rich milk to a family in need.” DiCaro started the #CubsTwitterGives campaign just yesterday, and already funds have been raised to donate seven goats, she says.
Now, can we get that number to 108?
1 year ago