What’s the Price of a Good Hair Day? $40.

No cuts, no color: It’s all about blowouts at Drybar, which opens this week in Lincoln Park.

The interior of Drybar   Courtesy of Drybar

In four short years, hairstylist and Drybar founder, Alli Webb, has grown a beauty empire based on one single service: truly fabulous blowouts. When Drybar (1611 N. Sheffield Ave., 312-288-3087) opens in Lincoln Park on Friday, it will become the salon’s 33rd location nationwide.

To prepare for the opening, a team of trainers was brought in to teach the “Drybar way” to the new stylists. “We have a very specific way of doing blowouts,” Webb says.  The menu is narrowed down to five styling choices, ranging from the classic, light-bodied “Straight Up” style to the “Mai Tai,” a messy, beachy look (and Webb’s personal favorite). All blowouts are $40.

Though Drybar isn’t the first blowout bar to hit Chicago (Blowtique and Blow by Blow have already set up shop) Webb says her 18 years as a stylist and the overall experience she’s created—from complimentary iPhone charging docs to spacing chairs a precise, comfortable distance apart—keep her clients coming back. And return, they do—often. The average client visits Drybar twice a month, and a growing number of women are booking weekly appointments. “Many women have told us they don’t wash their own hair anymore,” Webb says.

For the do-it-yourself types, Webb has created a line of tools for Sephora [http://www.sephora.com/drybar], including the Buttercup Blow Dryer ($190), the same dryer used in the salon. “A lot of technology went into that blow dryer,” Webb comments. “Our stylists are holding it for eight hours a day, so it needed to be light but powerful.”

Drybar is open seven days a week. Book appointments online, through the Drybar iPhone app, or by calling 312-288-3087.



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