The only thing you won’t find at the luxury auto maker’s new store? Cars.
By Lynn Okura Bey
Published March 24, 2014
While plenty of luxury automotive companies have gotten into the fashion game with car-related accessories and clothing, none have done it quite like Porsche. The brand’s high-end lifestyle label, Porsche Design, holds its own in the fashion world with a full collection of ready-to-wear pieces for women and men, handbags and accessories.
For men, that means suit separates in tech-stretch fabric (blazer $1,050, pants $460), calf skin leather motocross jackets ($2,600), and accessories like a pair of aviator-style titanium sunglasses ($500). Women will find streamlined shift dresses ($855), leather and python-skin jackets ($1,062) and a line of Italian-made handbags.
The brand’s first flagship store in Chicago, Porsche Design at The Shops at Northbridge (520 N. Michigan Avenue, level 2; 312-321-0911) is now open. Expect to see more Porsche fashion in the future – CEO Juergen Gessler says plans are in place to open a second store in Oakbrook Center this summer.