Your Winter Wardrobe Is About to Get a Boost

Icebreaker, the New Zealand outfitter known for its performance merino, is opening in the Gold Coast.

Photo: Courtesy of Icebreaker

Outdoor and active wear retailer Icebreaker is opening its first Chicago store at 44 East Walton Place in the Gold Coast. The New Zealand-based company is known for its all-weather merino wool jackets, leggings, and sweaters–not the heavy, itchy stuff, but a soft, breathable performance fiber. Sourced from free-range sheep farms in the Southern Alps of New Zealand, it’s a fresh alternative in a synthetics-dominated outdoor clothing industry.

While the 2,250-square-foot shop doesn’t officially open until December 5, eager shoppers get a special holiday sneak-peak: Doors open Wednesday, November 27 at 10 a.m., with everything in the store marked at 25 percent off. The sale continues on Black Friday and runs through Sunday, December 1.



Submit your comment