Housing Bulletin—Assessing Mr. Toll’s F
While releasing some downward-sliding sales figures last week, Robert Toll—the CEO of Toll Brothers, a national home-building company—gave an informal letter grade to each of several regional markets where it operates. Chicago got an F.
That’s not to say that the housing market here has tanked more than in other parts of the country. In fact, as I read it, that low grade suggests that buyers here might be more cautious or judicious than elsewhere. The F is Toll’s assessment of how each market is doing vis-à-vis his company’s sales performance. He reported 38.9 percent of people with contracts to…





