In January, this longtime Cubs fan (who met his future wife in the Wrigley bleachers) announced that his family would pony up the bulk of his proposed $300 million Wrigley renovation—if the city and others would relax restrictions on advertising and park usage. Shrewd move or concession? Either way, it gives the Cubs more control over the look of the North Side nabe. Then all they have to do is start winning.

Photograph: NUCCIO DINUZZO/CHICAGO TRIBUNE