November 15, 2017—‘S Max Mara celebrates the Fall/Winter 2017 Cube Coat Collection with an exclusive personal virtual reality design experience. The custom design process allows guests to personalize a Cube Coat with various accessory options and colors. The Cube Coat is a unique quilted goose-down coat made with advanced technology that is customizable, travel-friendly and utilitarian, all while being sporty, feminine, and chic. Like the contemporary and technical composition of the Cube Coat itself, this interactive experience is a peek into the brand’s heritage, versatility and style.