Sheer glosses and pale palettes are pretty, yes. But sometimes the occasion calls for a bold, look-at-me lip. In search of pigment, I hit up makeup artist Krystyn Johnson of Bridal Beauty Chicago, who knows a thing or two about working it in front of the camera.  “Makeup doesn’t translate as vibrantly in pictures and will typically photograph one to two shades lighter,” Johnson says. “Don’t be afraid to use more vibrant, pigmented lip colors.” She’s a fan of OCC Lip Tars—ultra-saturated, liquid lipsticks made with moisturizing hemp oil and vitamin E, plus a hint of peppermint oil for a pleasant kick. Apply the tiniest amount with a brush. A little goes a long way.

$16 at OCC Makeup