Age: 31
Occupation: Creative director at Kumiko and Kikko

The role of the modern bartender goes way beyond making a perfect martini, and there’s no better poster child for the new era than Momose. She has led the charge for complex, delicious nonalcoholic beverages (her term “spiritfree” is now ubiquitous), and through her consulting work with Menu Collective, she is the beverage creative lead for Starbucks Reserve Roastery, meaning her drinks are available from Seattle to Milan and beyond.