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Here’s Just How Successful the MCA’s David Bowie Exhibit Was

From t-shirts sold to hashtags tweeted, these are the final numbers from the MCA’s 15-week retrospective, David Bowie Is.

PHOTO: MASAYOSHI SUKITA/THE DAVID BOWIE ARCHIVE 2012/COURTESY OF MCA

The MCA’s sweeping David Bowie retrospective closed yesterday, and as others have noted, it was a huge success. The MCA broke attendance records, sales records, Web records, and even hashtag records, and celebs from William H. Macy to Iggy Azalea swung by to catch the action. The exhibit’s artistic successes can’t be quantified, of course, but its many logistical wins can. Those numbers, below.

14,000

The number of t-shirts sold in the MCA’s David Bowie Is store, combined with catalogues (7,000), prints (2,100), and other merch for 189,000 total items sold.

193,000

The number of visitors the MCA logged during the exhibit’s 15-week run—the most in the museum’s 47-year history.

1,000,000

The number of times the MCA’s website was visited surrounding David Bowie Is.

$2,850,000

That’s how much money the MCA raised at its David Bowie Is gala, which was sponsored by Louis Vuitton and hosted more than 750 guests.

52,000,000

The number of Twitter accounts that used the #DavidBowieIs hashtag during the exhibit’s stay in Chicago.

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