The Razr’s Edge

After years in the doldrums, Motorola has hot new products and a rising stock price. Leading the revival is the scrappy Ed Zander, who’s betting big on “the device formerly known as the cell phone”

Name Branding

Illustration: John Ueland Last year, a pregnant woman in Connecticut auctioned the naming rights to her fetus on eBay. The winning bid, $15,100, came from Goldenpalace.com, a Canadian online gambling site-which promptly named the baby girl Goldenpalace.com Benedetto. Advertising has obviously come a long way since Burma-Shave signs. “We have changed the face of marketing,” … Read more

Table of Contents

Features How to Get Smarter, edited by David Zivan A gathering of brilliant ideas, bright people, and sharp suggestions guaranteed to get the synapses firing What I Know Successful Chicagoans reveal the life lessons and insights they carry with them every day. Somebody Give This Guy A Genius Grant, by David Zivan We found the … Read more

Success 101

University of Chicago president Don Randel has won over a tough home crowd—all the while enacting most of his ousted predecessor’s controversial agenda. His smooth transition demonstrates the art of persuasion, and it’s good news for the school.