“I am way into fitness and health. I’ve been juicing for a couple of years.” That would mean something very different in a sports publication, but here in a dining blog, Whitney Fitzgerald just means that she makes her own juices.

Fitzgerald owns True Juice (542 Chestnut St., Winnetka, 847-784-8796), a North Shore juice bar that, in addition to juices and smoothies, sells soups, salads, sandwiches, and wraps. Overseeing the food preparation is Jona Silva, the former chef/owner of Evanston’s Hota and its predecessor, Jacky’s on Prairie, after the eponymous Jacky Pluton sold it. (Silva also runs the pop-up series Cenaduria.)

True Juice makes juices to order, with 12- and 16-ounce portions going for $7 and $9, respectively. Cold-pressed 16-ounce bottles of juice made in Norwalk presses run $11. “You have to visualize [that] there are five to seven pounds of vegetables in that [16-ounce] bottle,” Fitzgerald says.

Since its September 5 opening, True Juice has been so successful that Fitzgerald is already thinking about bulking up. The current location offers breakfast and lunch, and Fitzgerald envisions a location in the city with dinner for families. If she has her way, everyone will be on the juice.