Makeup Mavens Open Shop in Libertyville
Lovely and Amazing
Anyone who has walked away from a cosmetics counter wearing three layers of foundation and clown lips will appreciate the focus on natural beauty at Amazing Cosmetics (601 N. Milwaukee Ave., Libertyville; 847-680-3917, amazingcosmetics.com). “Our philosophy is less is more,” says co-founder Lisa Thurman. The line, which has been successfully selling through Ulta, Sephora, and its Web site, opens a small storefront boutique in Libertyville on Feb 1st. The company was started in 2000 when Thurman and Sue Katz, who were friends and, at the time, stay-at-home moms, launched the line from their kitchen tables. The business grew largely through guerilla word-of-mouth marketing. The pair put the product into the hands of celebrity makeup artists, which led to celebrity devotees such as Naomi Watts and Cindy Crawford. The line also won spots in the makeup rooms of Sex and the City and The Devil Wears Prada. Sandy Incardona, the company’s sales and marketing guru, says, “This little company in Libertyville is making Hollywood gorgeous.” The line focuses on…