Delany leads the biggest cash cow of college conferences, generating $318 million annually, according to Forbes. And when he goes shopping for a new football TV contract in a couple of years (the current one with ESPN is reportedly worth $1 billion), it won’t hurt that he has a national champion (Ohio State) to brag on. Meanwhile, he is spreading the reach of the conference, last year adding Maryland and Rutgers to make it 14 schools, introducing lacrosse (a year after adding men’s hockey) and opening a second office in New York City.